NIKE, Inc. (NKE) Stock Investment Calculator & Historical Return Analysis
NIKE, Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. Originally founded as Blue Ribbon Sports, the company has evolved into a global icon synonymous with athletic excellence and innovation. As of 2026, Nike is executing its 'Win Now' strategic turnaround under the leadership of CEO Elliott Hill, focusing on a 'Sport Offense' that reunites innovation, design, and product teams to accelerate performance-driven growth. The company operates a multi-brand portfolio including the core Nike Brand, Jordan Brand, and Converse, while maintaining a robust direct-to-consumer (DTC) digital ecosystem and a revitalized global wholesale partner network. Investors often view NIKE, Inc. as a key player in the market, analyzing its long-term potential through various revenue models, brand recognition, and consistent presence in its industry.
This NIKE, Inc. stock investment calculator allows you to explore how a hypothetical investment in NKE might have performed over time. By adjusting the investment amount and time period, you can visualize potential growth, compare outcomes across different market cycles, and better understand the impact of long-term investing.
What if you invested $1000 in NKE on Jan 1, 2020?
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Understanding NIKE, Inc.'s Historical Performance
NIKE, Inc.'s stock performance has historically reflected both broader market trends and company-specific milestones. Like many growth-oriented stocks, NKE has experienced periods of growth driven by innovation and market demand.
When analyzing NIKE, Inc.'s historical returns, it's important to consider:
- Market cycles: Strong bull markets often amplify returns, while recessions can temporarily suppress performance.
- Business model evolution: Changes in revenue strategies and product lines can significantly impact stability.
- Long-term trends: Over extended periods, compounding can play a larger role than short-term price fluctuations. Try our calculator to explore returns over 5 years or larger investments over 10 years.
This calculator helps you see how these factors might have affected an investment depending on when you entered the market.
Historical Annual Returns
Over the past 40 years, NIKE, Inc. has delivered an average annual return of 21.3%. The stock peaked in 1989 with a massive +102.0% gain, while investors faced a downturn in 1993 (-44.4%). Overall, the stock finished in the green 29 times out of 40 years.
Avg Return
+21.3%
Win Rate
73%
29W - 11L
Best
+102.0%
1989
Worst
-44.4%
1993
Performance Consistency
NIKE, Inc. Annual Returns by Year
| Year | Annual Return | Start Price | End Price |
|---|---|---|---|
| 1986 | -14.55% | $0.15 | $0.13 |
| 1987 | +67.38% | $0.13 | $0.21 |
| 1988 | +40.07% | $0.21 | $0.29 |
| 1989 | +102.03% | $0.30 | $0.60 |
| 1990 | +44.92% | $0.63 | $0.92 |
| 1991 | +81.21% | $0.91 | $1.65 |
| 1992 | +14.42% | $1.66 | $1.90 |
| 1993 | -44.35% | $1.90 | $1.06 |
| 1994 | +59.91% | $1.07 | $1.71 |
| 1995 | +93.75% | $1.65 | $3.20 |
| 1996 | +69.09% | $3.27 | $5.53 |
| 1997 | -34.23% | $5.50 | $3.61 |
| 1998 | +1.84% | $3.71 | $3.78 |
| 1999 | +20.53% | $3.84 | $4.63 |
| 2000 | +16.70% | $4.50 | $5.25 |
| 2001 | +4.47% | $5.09 | $5.32 |
| 2002 | -21.47% | $5.38 | $4.23 |
| 2003 | +49.33% | $4.38 | $6.55 |
| 2004 | +34.87% | $6.47 | $8.72 |
| 2005 | -3.69% | $8.72 | $8.40 |
| 2006 | +16.09% | $8.32 | $9.65 |
| 2007 | +33.12% | $9.52 | $12.68 |
| 2008 | -18.13% | $12.49 | $10.22 |
| 2009 | +26.91% | $10.64 | $13.50 |
| 2010 | +32.69% | $13.35 | $17.72 |
| 2011 | +13.59% | $17.85 | $20.28 |
| 2012 | +8.17% | $20.37 | $22.04 |
| 2013 | +53.78% | $22.14 | $34.05 |
| 2014 | +24.39% | $33.88 | $42.14 |
| 2015 | +32.94% | $41.65 | $55.36 |
| 2016 | -16.39% | $54.49 | $45.56 |
| 2017 | +21.94% | $46.59 | $56.82 |
| 2018 | +18.09% | $57.67 | $68.10 |
| 2019 | +38.24% | $68.03 | $94.05 |
| 2020 | +39.74% | $94.88 | $132.58 |
| 2021 | +19.86% | $131.30 | $157.37 |
| 2022 | -28.18% | $155.49 | $111.67 |
| 2023 | -7.39% | $113.33 | $104.95 |
| 2024 | -27.76% | $103.00 | $74.41 |
| 2025 | -12.05% | $72.44 | $63.71 |
Historical annual returns for NIKE, Inc.. Data shows year-over-year percentage change in stock price.
Why Use a "What If" Stock Calculator?
Many investors wonder questions such as:
- What if I had invested 5 years ago?
- How does timing affect long-term returns?
- What role does compounding play in stock investments?
A what-if investment calculator answers these questions by turning historical data into practical insights. Rather than focusing on daily price movements, it encourages a long-term perspective, which is especially useful for retirement planning, portfolio comparisons, and financial education.
Key Innovations
- ✓Waffle Sole: The original traction innovation inspired by a kitchen waffle iron.
- ✓Nike Air: Pressurized gas inside a flexible bag providing lightweight cushioning without compromising structure.
- ✓Dri-FIT: High-performance, microfiber, polyester fabric that moves sweat away from the body.
- ✓Flyknit: A digital stitching process that creates a lightweight, form-fitting, and virtually seamless upper.
- ✓Aero-FIT (2026): Pinnacle cooling technology offering double the airflow of legacy apparel, debuting at the 2026 FIFA World Cup.
- ✓Project Amplify: The world's first powered-footwear system designed to augment natural movement for everyday athletes.
- ✓Nike Mind: Neuroscience-based footwear (Mind 001/002) designed to help athletes center their focus pre- and post-competition.
- ✓ReactX Foam: A sustainable, high-energy return foam that significantly reduces the carbon footprint compared to standard React foam.
Business Segments
- North AmericaThe company's largest market, focused on high-performance running, basketball (Jordan Brand), and lifestyle products. Includes the Nike World Headquarters and significant digital and retail operations across the US and Canada.
- Europe, Middle East & Africa (EMEA)A diverse geographic segment with a strong emphasis on global football (soccer), running, and heritage sportswear. Headquarters for this region are located in Hilversum, Netherlands.
- Greater ChinaA critical growth engine and manufacturing hub. This segment tailors products to local consumer trends in basketball and 'sport-style,' managed from regional headquarters in Shanghai.
How to Interpret the Results
The results shown are based on historical performance and are meant for educational and informational purposes only. They do not account for future market conditions, taxes, transaction fees, or individual investment strategies. Past performance does not guarantee future results, but historical analysis can help investors understand risk, volatility, and growth potential.
For best use:
- Compare multiple time ranges to see how outcomes differ
- Use consistent assumptions across different stocks
- Combine this tool with fundamental research and diversification principles