MSFT vs NKE: Microsoft Corporation vs NIKE, Inc. Historical Returns & Investment Comparison
This MSFT vs NKE comparison analyzes the historical stock performance of Microsoft Corporation and NIKE, Inc. side-by-side. Using real, adjusted market data, this tool shows how identical investments in both stocks would have performed over time—highlighting differences in returns, volatility, and consistency across market cycles.
Use the interactive calculator below to adjust the investment amount and time period, visualizing how Microsoft Corporation and NIKE, Inc. have historically performed against each other.
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Performance Summary
$10,000 invested from 1986 to 2025 (40 years)
Head-to-Head Record
Over the 40-year comparison period, Microsoft Corporation outperformed NIKE, Inc. in 23 years, while NIKE, Inc. outperformed Microsoft Corporation in 17 years.
MSFT - Microsoft Corporation
NKE - NIKE, Inc.
Overall Winner: MSFT with an average annual return of 31.68% (vs 21.30% for NKE)
Understanding MSFT vs NKE Performance
When comparing Microsoft Corporation and NIKE, Inc., investors should consider multiple factors beyond just total returns. Volatility, consistency of growth, dividend payments, and sector-specific risks all play crucial roles in determining which stock might be better suited for your investment strategy and risk tolerance.
Historical performance data shows how each stock responded to market downturns, economic expansions, and company-specific events. While past performance doesn't guarantee future results, understanding these patterns can help inform investment decisions and portfolio allocation strategies.
Cumulative Growth Comparison
A $10,000 investment in Microsoft Corporation grew to $63,781,898, compared to $4,169,507 for NIKE, Inc. over the same period.
Year-by-Year Comparison
| Year | MSFT Return | MSFT Cumulative | NKE Return | NKE Cumulative | Difference | Winner |
|---|---|---|---|---|---|---|
| 1986 (Start) | - | $10,000.00 | - | $10,000.00 | - | Initial Investment |
| 1987 | +72.32% | $17,232.21 | -14.55% | $8,545.46 | +86.87% (MSFT) | MSFT |
| 1988 | +127.22% | $39,155.81 | +67.38% | $14,303.55 | +59.84% (MSFT) | MSFT |
| 1989 | -4.91% | $37,233.03 | +40.07% | $20,034.39 | -44.98% (NKE) | NKE |
| 1990 | +62.24% | $60,406.07 | +102.03% | $40,475.38 | -39.79% (NKE) | NKE |
| 1991 | +69.58% | $102,435.17 | +44.92% | $58,658.91 | +24.65% (MSFT) | MSFT |
| 1992 | +123.24% | $228,680.64 | +81.21% | $106,294.50 | +42.04% (MSFT) | MSFT |
| 1993 | +12.34% | $256,889.66 | +14.42% | $121,620.36 | -2.08% (NKE) | NKE |
| 1994 | -5.29% | $243,309.53 | -44.35% | $67,681.30 | +39.06% (MSFT) | MSFT |
| 1995 | +52.57% | $371,227.53 | +59.91% | $108,229.31 | -7.34% (NKE) | NKE |
| 1996 | +45.79% | $541,228.97 | +93.75% | $209,689.46 | -47.95% (NKE) | NKE |
| 1997 | +84.12% | $996,524.76 | +69.09% | $354,564.88 | +15.03% (MSFT) | MSFT |
| 1998 | +58.35% | $1,577,958.22 | -34.23% | $233,205.30 | +92.57% (MSFT) | MSFT |
| 1999 | +111.53% | $3,337,930.90 | +1.84% | $237,488.76 | +109.70% (MSFT) | MSFT |
| 2000 | +65.60% | $5,527,711.79 | +20.53% | $286,246.77 | +45.07% (MSFT) | MSFT |
| 2001 | -62.79% | $2,056,960.51 | +16.70% | $334,052.21 | -79.49% (NKE) | NKE |
| 2002 | +52.74% | $3,141,755.21 | +4.47% | $348,990.16 | +48.27% (MSFT) | MSFT |
| 2003 | -22.88% | $2,422,863.26 | -21.47% | $274,077.73 | -1.42% (NKE) | NKE |
| 2004 | +2.80% | $2,490,701.94 | +49.33% | $409,273.31 | -46.53% (NKE) | NKE |
| 2005 | +8.81% | $2,710,135.61 | +34.87% | $551,993.48 | -26.06% (NKE) | NKE |
| 2006 | -1.01% | $2,682,698.63 | -3.69% | $531,613.01 | +2.68% (MSFT) | MSFT |
| 2007 | +12.86% | $3,027,729.87 | +16.09% | $617,155.88 | -3.23% (NKE) | NKE |
| 2008 | +20.84% | $3,658,796.67 | +33.12% | $821,582.08 | -12.28% (NKE) | NKE |
| 2009 | -43.79% | $2,056,771.16 | -18.13% | $672,639.27 | -25.66% (NKE) | NKE |
| 2010 | +53.44% | $3,155,957.24 | +26.91% | $853,666.81 | +26.53% (MSFT) | MSFT |
| 2011 | -7.94% | $2,905,242.80 | +32.69% | $1,132,703.82 | -40.63% (NKE) | NKE |
| 2012 | -4.75% | $2,767,111.96 | +13.59% | $1,286,646.66 | -18.35% (NKE) | NKE |
| 2013 | +2.60% | $2,838,991.28 | +8.17% | $1,391,779.40 | -5.57% (NKE) | NKE |
| 2014 | +39.54% | $3,961,633.63 | +53.78% | $2,140,338.61 | -14.24% (NKE) | NKE |
| 2015 | +28.42% | $5,087,641.85 | +24.39% | $2,662,314.92 | +4.04% (MSFT) | MSFT |
| 2016 | +21.88% | $6,200,739.95 | +32.94% | $3,539,175.18 | -11.06% (NKE) | NKE |
| 2017 | +16.51% | $7,224,217.07 | -16.39% | $2,959,118.04 | +32.90% (MSFT) | MSFT |
| 2018 | +39.74% | $10,095,202.03 | +21.94% | $3,608,376.88 | +17.80% (MSFT) | MSFT |
| 2019 | +20.22% | $12,136,360.37 | +18.09% | $4,261,257.05 | +2.13% (MSFT) | MSFT |
| 2020 | +58.26% | $19,206,911.25 | +38.24% | $5,890,900.24 | +20.02% (MSFT) | MSFT |
| 2021 | +39.94% | $26,878,701.70 | +39.74% | $8,232,169.78 | +0.20% (MSFT) | MSFT |
| 2022 | +55.79% | $41,874,319.16 | +19.86% | $9,867,043.55 | +35.93% (MSFT) | MSFT |
| 2023 | -27.69% | $30,280,494.98 | -28.18% | $7,086,580.75 | +0.49% (MSFT) | MSFT |
| 2024 | +58.35% | $47,949,092.29 | -7.39% | $6,562,821.30 | +65.74% (MSFT) | MSFT |
| 2025 | +14.50% | $54,902,457.42 | -27.76% | $4,740,754.11 | +42.27% (MSFT) | MSFT |
| 2026 | +16.17% | $63,781,897.96 | -12.05% | $4,169,506.69 | +28.22% (MSFT) | MSFT |
Annual returns include dividends and stock splits. Cumulative values show growth of $10,000 invested from the first year. Positive difference means MSFT outperformed NKE that year.
Company Profiles
Microsoft Corporation
MSFT
Microsoft Corporation is a global technology powerhouse that develops, licenses, and supports a wide range of software products, services, and devices. As of 2026, the company has successfully transitioned into an 'AI-first' organization, leveraging its strategic partnership with OpenAI to integrate generative AI across its entire tech stack. Microsoft is the dominant provider in enterprise computing through its Windows operating system and Office productivity suite, and it is a leading player in the global cloud market with Azure. Its business model centers on digital transformation, cloud infrastructure, and the emerging economy of autonomous AI agents.
Key Innovations
- ✓Azure AI Services & Copilot Ecosystem
- ✓Windows 11 and Next-Gen 'Copilot+' AI PC architecture
- ✓Microsoft 365 Copilot (Generative AI for productivity)
- ✓HoloLens and Mixed Reality (Industrial Metaverse)
- ✓Custom Silicon: Azure Maia AI Accelerator and Azure Cobalt CPU
- ✓Topological Quantum Computing (Majorana 1 chip)
- ✓Agentic AI: Autonomous digital coworkers built on Copilot Studio
Business Segments
- Intelligent CloudThe company's primary growth engine, consisting of public, private, and hybrid server products and cloud services. Key offerings include Azure—a comprehensive cloud platform for computing, networking, and AI—as well as SQL Server, Windows Server, GitHub, and Nuance Healthcare. In 2026, this segment is heavily focused on scaling AI 'superfactories' and providing the infrastructure for large-scale generative AI workloads.
- Productivity and Business ProcessesFocuses on productivity, communication, and information services. It includes Microsoft 365 (formerly Office), which has evolved into a Copilot-integrated subscription service for both commercial and consumer users. This segment also encompasses LinkedIn (talent and marketing solutions), Dynamics 365 (cloud-based ERP and CRM), and the Microsoft Power Platform for low-code development and hyperautomation.
- More Personal ComputingEncompasses products and services geared toward end-users and developers across devices. This includes Windows OEM and commercial licensing, Surface devices, Search and news advertising (Bing and Copilot), and Gaming. Following the acquisition of Activision Blizzard, the Gaming division includes Xbox hardware, content, and services like Game Pass, making Microsoft one of the largest video game publishers globally.
NIKE, Inc.
NKE
NIKE, Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. Originally founded as Blue Ribbon Sports, the company has evolved into a global icon synonymous with athletic excellence and innovation. As of 2026, Nike is executing its 'Win Now' strategic turnaround under the leadership of CEO Elliott Hill, focusing on a 'Sport Offense' that reunites innovation, design, and product teams to accelerate performance-driven growth. The company operates a multi-brand portfolio including the core Nike Brand, Jordan Brand, and Converse, while maintaining a robust direct-to-consumer (DTC) digital ecosystem and a revitalized global wholesale partner network.
Key Innovations
- ✓Waffle Sole: The original traction innovation inspired by a kitchen waffle iron.
- ✓Nike Air: Pressurized gas inside a flexible bag providing lightweight cushioning without compromising structure.
- ✓Dri-FIT: High-performance, microfiber, polyester fabric that moves sweat away from the body.
- ✓Flyknit: A digital stitching process that creates a lightweight, form-fitting, and virtually seamless upper.
- ✓Aero-FIT (2026): Pinnacle cooling technology offering double the airflow of legacy apparel, debuting at the 2026 FIFA World Cup.
- ✓Project Amplify: The world's first powered-footwear system designed to augment natural movement for everyday athletes.
- ✓Nike Mind: Neuroscience-based footwear (Mind 001/002) designed to help athletes center their focus pre- and post-competition.
- ✓ReactX Foam: A sustainable, high-energy return foam that significantly reduces the carbon footprint compared to standard React foam.
Business Segments
- North AmericaThe company's largest market, focused on high-performance running, basketball (Jordan Brand), and lifestyle products. Includes the Nike World Headquarters and significant digital and retail operations across the US and Canada.
- Europe, Middle East & Africa (EMEA)A diverse geographic segment with a strong emphasis on global football (soccer), running, and heritage sportswear. Headquarters for this region are located in Hilversum, Netherlands.
- Greater ChinaA critical growth engine and manufacturing hub. This segment tailors products to local consumer trends in basketball and 'sport-style,' managed from regional headquarters in Shanghai.
How This Comparison Works
Our stock comparison tool uses adjusted closing prices to calculate year-by-year returns for both stocks. This ensures an apples-to-apples comparison that accounts for:
- ✓Dividends: All dividend payments are reinvested
- ✓Stock splits: Historical prices are adjusted for all splits
- ✓Head-to-head record: Shows which stock outperformed each year
- ✓Statistical analysis: Average returns, best/worst years, and win rates
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Important Disclaimer
This comparison tool is for educational and informational purposes only and does not constitute financial, investment, or trading advice. Past performance is not indicative of future results. Historical returns include dividends and stock splits but do not account for taxes, fees, inflation, or individual circumstances. Stock market investments carry risk, including the potential loss of principal. Always consult with a qualified financial advisor before making investment decisions. The data presented is based on historical market data and may contain inaccuracies or delays.