The Southern Company (SO) Stock Investment Calculator & Historical Return Analysis
The Southern Company is a leading energy company serving 9 million customers through its subsidiaries. It provides clean, safe, reliable, and affordable energy through electric operating companies in three states and natural gas distribution companies in four states. Investors often view The Southern Company as a key player in the market, analyzing its long-term potential through various revenue models, brand recognition, and consistent presence in its industry.
This The Southern Company stock investment calculator allows you to explore how a hypothetical investment in SO might have performed over time. By adjusting the investment amount and time period, you can visualize potential growth, compare outcomes across different market cycles, and better understand the impact of long-term investing.
What if you invested $1000 in SO on Jan 1, 2020?
Explore hypothetical investment results for stocks, ETFs, and more. See real historical data and share your discoveries.
Understanding The Southern Company's Historical Performance
The Southern Company's stock performance has historically reflected both broader market trends and company-specific milestones. Like many growth-oriented stocks, SO has experienced periods of growth driven by innovation and market demand.
When analyzing The Southern Company's historical returns, it's important to consider:
- Market cycles: Strong bull markets often amplify returns, while recessions can temporarily suppress performance.
- Business model evolution: Changes in revenue strategies and product lines can significantly impact stability.
- Long-term trends: Over extended periods, compounding can play a larger role than short-term price fluctuations. Try our calculator to explore returns over 5 years or larger investments over 10 years.
This calculator helps you see how these factors might have affected an investment depending on when you entered the market.
Historical Annual Returns
Over the past 40 years, The Southern Company has delivered an average annual return of 13.8%. The stock peaked in 2000 with a massive +53.6% gain, while investors faced a downturn in 1999 (-15.7%). Overall, the stock finished in the green 31 times out of 40 years.
Avg Return
+13.8%
Win Rate
78%
31W - 9L
Best
+53.6%
2000
Worst
-15.7%
1999
Performance Consistency
The Southern Company Annual Returns by Year
| Year | Annual Return | Start Price | End Price |
|---|---|---|---|
| 1986 | +25.10% | $0.80 | $1.00 |
| 1987 | -6.84% | $1.03 | $0.96 |
| 1988 | +6.29% | $1.00 | $1.06 |
| 1989 | +43.94% | $1.04 | $1.50 |
| 1990 | +4.04% | $1.50 | $1.56 |
| 1991 | +35.52% | $1.53 | $2.07 |
| 1992 | +19.81% | $2.07 | $2.48 |
| 1993 | +21.79% | $2.46 | $3.00 |
| 1994 | -2.75% | $2.96 | $2.88 |
| 1995 | +31.09% | $2.86 | $3.75 |
| 1996 | -2.93% | $3.75 | $3.64 |
| 1997 | +23.45% | $3.58 | $4.42 |
| 1998 | +17.87% | $4.43 | $5.22 |
| 1999 | -15.71% | $5.27 | $4.44 |
| 2000 | +53.61% | $4.30 | $6.61 |
| 2001 | +35.89% | $6.41 | $8.71 |
| 2002 | +16.93% | $8.76 | $10.24 |
| 2003 | +9.47% | $10.45 | $11.44 |
| 2004 | +16.90% | $11.37 | $13.29 |
| 2005 | +9.07% | $13.11 | $14.30 |
| 2006 | +9.96% | $14.52 | $15.97 |
| 2007 | +9.50% | $16.02 | $17.54 |
| 2008 | +1.67% | $17.26 | $17.55 |
| 2009 | -6.10% | $17.77 | $16.68 |
| 2010 | +20.98% | $16.65 | $20.14 |
| 2011 | +26.31% | $20.24 | $25.57 |
| 2012 | -0.85% | $24.87 | $24.66 |
| 2013 | -1.75% | $25.22 | $24.78 |
| 2014 | +26.54% | $24.52 | $31.03 |
| 2015 | -0.62% | $31.20 | $31.00 |
| 2016 | +9.36% | $31.16 | $34.08 |
| 2017 | +2.73% | $33.97 | $34.90 |
| 2018 | -1.87% | $34.23 | $33.59 |
| 2019 | +52.35% | $33.44 | $50.94 |
| 2020 | +2.36% | $50.08 | $51.26 |
| 2021 | +20.39% | $49.53 | $59.64 |
| 2022 | +8.89% | $59.28 | $64.55 |
| 2023 | +1.52% | $64.99 | $65.98 |
| 2024 | +20.46% | $66.67 | $80.31 |
| 2025 | +8.91% | $80.07 | $87.20 |
Historical annual returns for The Southern Company. Data shows year-over-year percentage change in stock price.
Why Use a "What If" Stock Calculator?
Many investors wonder questions such as:
- What if I had invested 5 years ago?
- How does timing affect long-term returns?
- What role does compounding play in stock investments?
A what-if investment calculator answers these questions by turning historical data into practical insights. Rather than focusing on daily price movements, it encourages a long-term perspective, which is especially useful for retirement planning, portfolio comparisons, and financial education.
Key Innovations
- ✓Vogtle Unit 3 & 4 (new nuclear construction)
- ✓Proprietary coal gasification technology (TRIG™)
Business Segments
- Traditional Electric Operating CompaniesAlabama Power, Georgia Power, and Mississippi Power.
- Southern Company GasNatural gas distribution.
- Southern PowerWholesale energy generation (renewable focused).
How to Interpret the Results
The results shown are based on historical performance and are meant for educational and informational purposes only. They do not account for future market conditions, taxes, transaction fees, or individual investment strategies. Past performance does not guarantee future results, but historical analysis can help investors understand risk, volatility, and growth potential.
For best use:
- Compare multiple time ranges to see how outcomes differ
- Use consistent assumptions across different stocks
- Combine this tool with fundamental research and diversification principles