Harley-Davidson Inc. (HOG) Stock Investment Calculator & Historical Return Analysis
Harley-Davidson Inc. is an American manufacturer of motorcycles and related products. The company designs, manufactures, and sells heavyweight cruiser and touring motorcycles, as well as a complete line of motorcycle parts, accessories, general merchandise, riding gear, and apparel. Harley-Davidson also provides financial services through Harley-Davidson Financial Services. The brand is iconic globally, known for its distinctive styling, sound, and culture. Investors often view Harley-Davidson Inc. as a key player in the market, analyzing its long-term potential through various revenue models, brand recognition, and consistent presence in its industry.
This Harley-Davidson Inc. stock investment calculator allows you to explore how a hypothetical investment in HOG might have performed over time. By adjusting the investment amount and time period, you can visualize potential growth, compare outcomes across different market cycles, and better understand the impact of long-term investing.
What if you invested $1000 in HOG on Jan 1, 2020?
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Understanding Harley-Davidson Inc.'s Historical Performance
Harley-Davidson Inc.'s stock performance has historically reflected both broader market trends and company-specific milestones. Like many growth-oriented stocks, HOG has experienced periods of growth driven by innovation and market demand.
When analyzing Harley-Davidson Inc.'s historical returns, it's important to consider:
- Market cycles: Strong bull markets often amplify returns, while recessions can temporarily suppress performance.
- Business model evolution: Changes in revenue strategies and product lines can significantly impact stability.
- Long-term trends: Over extended periods, compounding can play a larger role than short-term price fluctuations. Try our calculator to explore returns over 5 years or larger investments over 10 years.
This calculator helps you see how these factors might have affected an investment depending on when you entered the market.
Historical Annual Returns
Over the past 40 years, Harley-Davidson Inc. has delivered an average annual return of 17.8%. The stock peaked in 1991 with a massive +131.0% gain, while investors faced a downturn in 2008 (-61.1%). Overall, the stock finished in the green 26 times out of 40 years.
Avg Return
+17.8%
Win Rate
65%
26W - 14L
Best
+131.0%
1991
Worst
-61.1%
2008
Performance Consistency
Harley-Davidson Inc. Annual Returns by Year
| Year | Annual Return | Start Price | End Price |
|---|---|---|---|
| 1986 | -4.55% | $0.21 | $0.20 |
| 1987 | +20.93% | $0.20 | $0.25 |
| 1988 | +81.25% | $0.27 | $0.48 |
| 1989 | +52.43% | $0.49 | $0.75 |
| 1990 | -1.91% | $0.75 | $0.73 |
| 1991 | +130.97% | $0.74 | $1.70 |
| 1992 | +70.06% | $1.68 | $2.86 |
| 1993 | +19.21% | $2.82 | $3.36 |
| 1994 | +27.47% | $3.36 | $4.28 |
| 1995 | +6.71% | $4.15 | $4.43 |
| 1996 | +65.79% | $4.39 | $7.28 |
| 1997 | +21.13% | $7.01 | $8.49 |
| 1998 | +74.25% | $8.51 | $14.82 |
| 1999 | +36.18% | $14.76 | $20.11 |
| 2000 | +27.64% | $19.60 | $25.01 |
| 2001 | +44.70% | $23.68 | $34.26 |
| 2002 | -14.56% | $34.20 | $29.22 |
| 2003 | -0.79% | $30.44 | $30.20 |
| 2004 | +29.60% | $29.99 | $38.86 |
| 2005 | -13.00% | $38.32 | $33.34 |
| 2006 | +39.38% | $33.20 | $46.27 |
| 2007 | -32.06% | $46.07 | $31.30 |
| 2008 | -61.14% | $30.56 | $11.88 |
| 2009 | +40.33% | $12.88 | $18.07 |
| 2010 | +38.07% | $18.26 | $25.21 |
| 2011 | +12.65% | $25.40 | $28.62 |
| 2012 | +25.85% | $28.96 | $36.44 |
| 2013 | +40.48% | $37.31 | $52.41 |
| 2014 | -2.27% | $51.90 | $50.72 |
| 2015 | -29.43% | $50.63 | $35.73 |
| 2016 | +32.02% | $35.83 | $47.30 |
| 2017 | -11.20% | $47.79 | $42.44 |
| 2018 | -32.11% | $43.42 | $29.48 |
| 2019 | +13.75% | $29.44 | $33.49 |
| 2020 | +0.46% | $33.40 | $33.55 |
| 2021 | +5.88% | $33.05 | $34.99 |
| 2022 | +12.10% | $35.00 | $39.24 |
| 2023 | -8.71% | $38.79 | $35.41 |
| 2024 | -15.34% | $34.88 | $29.53 |
| 2025 | -28.96% | $28.84 | $20.49 |
Historical annual returns for Harley-Davidson Inc.. Data shows year-over-year percentage change in stock price.
Why Use a "What If" Stock Calculator?
Many investors wonder questions such as:
- What if I had invested 5 years ago?
- How does timing affect long-term returns?
- What role does compounding play in stock investments?
A what-if investment calculator answers these questions by turning historical data into practical insights. Rather than focusing on daily price movements, it encourages a long-term perspective, which is especially useful for retirement planning, portfolio comparisons, and financial education.
Key Innovations
- ✓Pioneered the American V-twin cruiser motorcycle, creating a distinctive style and riding experience that has defined a genre.
- ✓Cultivated a strong brand loyalty and rider community, extending beyond just motorcycles to a lifestyle and cultural phenomenon.
Business Segments
- Motorcycles and Related ProductsDesigns, manufactures, and sells a range of motorcycles, parts, accessories, and general merchandise.
- Financial ServicesProvides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.
How to Interpret the Results
The results shown are based on historical performance and are meant for educational and informational purposes only. They do not account for future market conditions, taxes, transaction fees, or individual investment strategies. Past performance does not guarantee future results, but historical analysis can help investors understand risk, volatility, and growth potential.
For best use:
- Compare multiple time ranges to see how outcomes differ
- Use consistent assumptions across different stocks
- Combine this tool with fundamental research and diversification principles