The Clorox Company (CLX) Stock Investment Calculator & Historical Return Analysis
The Clorox Company is an American multinational manufacturer and marketer of consumer and professional products. The company's diverse portfolio includes cleaning supplies, bags and wraps, foods, personal care items, water filtration products, grilling products, and pet care supplies. Investors often view The Clorox Company as a key player in the market, analyzing its long-term potential through various revenue models, brand recognition, and consistent presence in its industry.
This The Clorox Company stock investment calculator allows you to explore how a hypothetical investment in CLX might have performed over time. By adjusting the investment amount and time period, you can visualize potential growth, compare outcomes across different market cycles, and better understand the impact of long-term investing.
What if you invested $1000 in CLX on Jan 1, 2020?
Explore hypothetical investment results for stocks, ETFs, and more. See real historical data and share your discoveries.
Understanding The Clorox Company's Historical Performance
The Clorox Company's stock performance has historically reflected both broader market trends and company-specific milestones. Like many growth-oriented stocks, CLX has experienced periods of growth driven by innovation and market demand.
When analyzing The Clorox Company's historical returns, it's important to consider:
- Market cycles: Strong bull markets often amplify returns, while recessions can temporarily suppress performance.
- Business model evolution: Changes in revenue strategies and product lines can significantly impact stability.
- Long-term trends: Over extended periods, compounding can play a larger role than short-term price fluctuations. Try our calculator to explore returns over 5 years or larger investments over 10 years.
This calculator helps you see how these factors might have affected an investment depending on when you entered the market.
Historical Annual Returns
Over the past 40 years, The Clorox Company has delivered an average annual return of 12.5%. The stock peaked in 1997 with a massive +63.0% gain, while investors faced a downturn in 2025 (-36.0%). Overall, the stock finished in the green 31 times out of 40 years.
Avg Return
+12.5%
Win Rate
78%
31W - 9L
Best
+63.0%
1997
Worst
-36.0%
2025
Performance Consistency
The Clorox Company Annual Returns by Year
| Year | Annual Return | Start Price | End Price |
|---|---|---|---|
| 1986 | +9.70% | $1.97 | $2.16 |
| 1987 | +10.35% | $2.19 | $2.42 |
| 1988 | +13.54% | $2.46 | $2.79 |
| 1989 | +42.74% | $2.74 | $3.91 |
| 1990 | -8.99% | $4.00 | $3.64 |
| 1991 | +17.09% | $3.63 | $4.25 |
| 1992 | +16.55% | $4.15 | $4.83 |
| 1993 | +21.55% | $4.81 | $5.84 |
| 1994 | +11.78% | $5.88 | $6.58 |
| 1995 | +26.20% | $6.55 | $8.26 |
| 1996 | +43.50% | $8.28 | $11.88 |
| 1997 | +63.04% | $11.75 | $19.15 |
| 1998 | +49.89% | $19.09 | $28.61 |
| 1999 | -11.04% | $28.15 | $25.05 |
| 2000 | -26.40% | $24.46 | $18.00 |
| 2001 | +17.72% | $17.46 | $20.56 |
| 2002 | +6.66% | $20.53 | $21.90 |
| 2003 | +17.69% | $22.40 | $26.36 |
| 2004 | +26.16% | $25.90 | $32.67 |
| 2005 | -0.60% | $32.36 | $32.16 |
| 2006 | +14.40% | $32.31 | $36.96 |
| 2007 | +3.97% | $36.92 | $38.38 |
| 2008 | -10.36% | $37.63 | $33.73 |
| 2009 | +12.02% | $34.23 | $38.34 |
| 2010 | +6.42% | $38.61 | $41.09 |
| 2011 | +11.77% | $39.98 | $44.68 |
| 2012 | +12.27% | $45.33 | $50.89 |
| 2013 | +29.23% | $51.49 | $66.55 |
| 2014 | +17.96% | $65.40 | $77.15 |
| 2015 | +25.43% | $76.90 | $96.45 |
| 2016 | -1.79% | $95.27 | $93.57 |
| 2017 | +26.09% | $94.34 | $118.96 |
| 2018 | +9.31% | $115.96 | $126.75 |
| 2019 | +4.27% | $124.28 | $129.58 |
| 2020 | +35.28% | $128.79 | $174.23 |
| 2021 | -10.85% | $172.95 | $154.19 |
| 2022 | -17.27% | $154.70 | $127.98 |
| 2023 | +3.56% | $129.74 | $134.36 |
| 2024 | +16.01% | $136.34 | $158.17 |
| 2025 | -36.02% | $157.61 | $100.83 |
Historical annual returns for The Clorox Company. Data shows year-over-year percentage change in stock price.
Why Use a "What If" Stock Calculator?
Many investors wonder questions such as:
- What if I had invested 5 years ago?
- How does timing affect long-term returns?
- What role does compounding play in stock investments?
A what-if investment calculator answers these questions by turning historical data into practical insights. Rather than focusing on daily price movements, it encourages a long-term perspective, which is especially useful for retirement planning, portfolio comparisons, and financial education.
Key Innovations
- ✓Invented the first modern liquid bleach, Clorox, revolutionizing household cleaning and sanitation.
- ✓Successfully diversified its product portfolio through strategic acquisitions and internal development, creating a wide range of leading consumer brands.
Business Segments
- Health and WellnessIncludes cleaning, disinfecting, and personal care products under brands like Clorox, Pine-Sol, and Burt's Bees.
- HouseholdIncludes bags, wraps, and charcoal products under brands like Glad and Kingsford.
- LifestyleIncludes food products like Hidden Valley dressings, and water filtration products under the Brita brand (in the Americas).
How to Interpret the Results
The results shown are based on historical performance and are meant for educational and informational purposes only. They do not account for future market conditions, taxes, transaction fees, or individual investment strategies. Past performance does not guarantee future results, but historical analysis can help investors understand risk, volatility, and growth potential.
For best use:
- Compare multiple time ranges to see how outcomes differ
- Use consistent assumptions across different stocks
- Combine this tool with fundamental research and diversification principles