GOOGL vs NFLX: Alphabet Inc. vs Netflix, Inc. Historical Returns & Investment Comparison
This GOOGL vs NFLX comparison analyzes the historical stock performance of Alphabet Inc. and Netflix, Inc. side-by-side. Using real, adjusted market data, this tool shows how identical investments in both stocks would have performed over time—highlighting differences in returns, volatility, and consistency across market cycles.
Use the interactive calculator below to adjust the investment amount and time period, visualizing how Alphabet Inc. and Netflix, Inc. have historically performed against each other.
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Performance Summary
$10,000 invested from 2004 to 2025 (22 years)
Head-to-Head Record
Over the 22-year comparison period, Alphabet Inc. outperformed Netflix, Inc. in 10 years, while Netflix, Inc. outperformed Alphabet Inc. in 12 years.
GOOGL - Alphabet Inc.
NFLX - Netflix, Inc.
Overall Winner: NFLX with an average annual return of 55.98% (vs 30.42% for GOOGL)
Understanding GOOGL vs NFLX Performance
When comparing Alphabet Inc. and Netflix, Inc., investors should consider multiple factors beyond just total returns. Volatility, consistency of growth, dividend payments, and sector-specific risks all play crucial roles in determining which stock might be better suited for your investment strategy and risk tolerance.
Historical performance data shows how each stock responded to market downturns, economic expansions, and company-specific events. While past performance doesn't guarantee future results, understanding these patterns can help inform investment decisions and portfolio allocation strategies.
Cumulative Growth Comparison
A $10,000 investment in Alphabet Inc. grew to $978,142, compared to $795,332 for Netflix, Inc. over the same period.
Year-by-Year Comparison
| Year | GOOGL Return | GOOGL Cumulative | NFLX Return | NFLX Cumulative | Difference | Winner |
|---|---|---|---|---|---|---|
| 2004 (Start) | - | $10,000.00 | - | $10,000.00 | - | Initial Investment |
| 2005 | +92.14% | $19,213.68 | -55.02% | $14,120.50 | +147.16% (GOOGL) | GOOGL |
| 2006 | +104.66% | $39,322.12 | +127.01% | $32,055.43 | -22.36% (NFLX) | NFLX |
| 2007 | +5.80% | $41,603.40 | -0.73% | $31,821.62 | +6.53% (GOOGL) | GOOGL |
| 2008 | +47.88% | $61,523.82 | +0.04% | $31,833.58 | +47.84% (GOOGL) | GOOGL |
| 2009 | -55.10% | $27,624.17 | +13.43% | $36,110.26 | -68.53% (NFLX) | NFLX |
| 2010 | +92.95% | $53,300.22 | +84.43% | $66,599.08 | +8.52% (GOOGL) | GOOGL |
| 2011 | -5.23% | $50,512.54 | +228.53% | $218,800.65 | -233.76% (NFLX) | NFLX |
| 2012 | +6.88% | $53,985.36 | -61.16% | $84,976.72 | +68.04% (GOOGL) | GOOGL |
| 2013 | +6.31% | $57,390.43 | +28.17% | $108,914.66 | -21.86% (NFLX) | NFLX |
| 2014 | +54.95% | $88,929.18 | +300.14% | $435,812.50 | -245.19% (NFLX) | NFLX |
| 2015 | -4.75% | $84,705.99 | -5.85% | $410,335.46 | +1.10% (GOOGL) | GOOGL |
| 2016 | +46.92% | $124,449.25 | +129.45% | $941,534.88 | -82.54% (NFLX) | NFLX |
| 2017 | +4.35% | $129,858.61 | +12.59% | $1,060,040.22 | -8.24% (NFLX) | NFLX |
| 2018 | +30.37% | $169,296.24 | +50.57% | $1,596,088.56 | -20.20% (NFLX) | NFLX |
| 2019 | -2.63% | $164,839.88 | +33.12% | $2,124,678.24 | -35.75% (NFLX) | NFLX |
| 2020 | +26.99% | $209,338.25 | +20.89% | $2,568,490.42 | +6.11% (GOOGL) | GOOGL |
| 2021 | +28.05% | $268,064.52 | +63.95% | $4,211,090.57 | -35.90% (NFLX) | NFLX |
| 2022 | +67.83% | $449,904.47 | +15.22% | $4,852,024.42 | +52.61% (GOOGL) | GOOGL |
| 2023 | -39.15% | $273,775.22 | -50.64% | $2,395,106.88 | +11.49% (GOOGL) | GOOGL |
| 2024 | +56.74% | $429,125.42 | +65.07% | $3,953,651.81 | -8.33% (NFLX) | NFLX |
| 2025 | +37.50% | $590,055.18 | +90.25% | $7,521,812.07 | -52.75% (NFLX) | NFLX |
| 2026 | +65.77% | $978,141.75 | -89.43% | $795,332.42 | +155.20% (GOOGL) | GOOGL |
Annual returns include dividends and stock splits. Cumulative values show growth of $10,000 invested from the first year. Positive difference means GOOGL outperformed NFLX that year.
Company Profiles
Alphabet Inc.
GOOGL
Alphabet Inc. is a global technology conglomerate that serves as the parent company of Google and several other 'Other Bets' ventures. As of 2026, Alphabet is a vertically integrated AI powerhouse, leveraging its proprietary Tensor Processing Units (TPUs) and Gemini 3 foundational models to dominate digital advertising, cloud infrastructure, and autonomous systems. Its ecosystem revolves around the 'Google Services' segment, which includes the world's most popular search engine, YouTube, and the Android operating system. The company is currently navigating a 'dual-track' reality: unprecedented growth in its AI-native cloud division and the commercial scaling of Waymo, balanced against significant regulatory shifts following U.S. antitrust mandates regarding search data sharing and default agreements.
Key Innovations
- ✓PageRank Algorithm (The foundation of modern search)
- ✓Tensor Processing Units (TPU v6) - Proprietary AI-accelerated silicon
- ✓Gemini 3 - Multi-modal, frontier-scale generative AI model
- ✓Waymo Driver - Level 4 fully autonomous driving technology
- ✓Transformer Architecture - The research breakthrough that enabled the modern LLM era
- ✓AlphaFold - AI-driven protein structure prediction for drug discovery
- ✓Project Suncatcher - Orbital data center technology testing
Business Segments
- Google ServicesThe largest revenue segment, encompassing Google Search, YouTube advertising and subscriptions (YouTube Premium/TV), the Android ecosystem, Chrome, Google Maps, and Google Play. This segment also includes hardware sales for the Pixel smartphone line and Nest smart home devices. In 2026, this division is characterized by the integration of 'Agentic AI' assistants that perform tasks on behalf of users.
- Google CloudProvides enterprise-grade cloud infrastructure (Google Cloud Platform) and productivity tools (Google Workspace). This segment is Alphabet's fastest-growing unit, offering specialized AI training clusters powered by TPU v6 and Axion processors. It serves as a critical partner for major enterprises and AI startups needing scalable compute and sovereignty-focused data residency.
- Other BetsA collection of high-growth, early-stage businesses. This includes Waymo (autonomous ride-hailing), Verily and Calico (health and life sciences), X (the 'moonshot' factory), and Wing (drone delivery). By 2026, Waymo has emerged as a significant top-line contributor following its expansion into dozens of major global metropolitan areas.
Netflix, Inc.
NFLX
Netflix, Inc. is the world's leading entertainment services provider, having pioneered the shift from physical media to internet-based streaming. Originally founded as a DVD-by-mail service that challenged traditional video rental stores, Netflix transitioned to streaming in 2007, fundamentally altering how global audiences consume media. The company operates as a direct-to-consumer platform, licensing extensive libraries of third-party content while investing heavily in its own 'Netflix Originals' across various genres including series, feature films, documentaries, and mobile games. As of 2026, the company has expanded its revenue model to include a robust ad-supported tier and has increasingly moved into live event broadcasting, such as sports and live comedy, to maintain its dominance in a highly competitive 'streaming war' environment.
Key Innovations
- ✓Subscription-based rental model with no late fees
- ✓Personalized recommendation engine (Cinematch algorithm)
- ✓Pioneering the 'Binge-Watching' model by releasing entire seasons at once
- ✓The 'Skip Intro' button for seamless viewing experiences
- ✓Proprietary Content Delivery Network (Open Connect)
- ✓Vertical integration through Netflix Studios for original content production
- ✓Introduction of interactive storytelling (e.g., 'Bandersnatch')
- ✓AI-driven automated thumbnail generation tailored to user preferences
Business Segments
- StreamingThe primary business segment which derives revenue from monthly membership fees for services consisting of streaming content to members. While previously reported as Domestic and International, the company now manages its streaming operations as a unified global platform with regional content hubs.
- AdvertisingA rapidly growing segment launched in 2022 that offers a lower-priced subscription tier supported by commercials. This segment focuses on building a proprietary ad-tech suite and securing upfront commitments from global brands.
- GamesA value-add segment included in all subscription plans, offering a catalog of mobile games based on Netflix IP and original titles, aimed at increasing member engagement and retention.
How This Comparison Works
Our stock comparison tool uses adjusted closing prices to calculate year-by-year returns for both stocks. This ensures an apples-to-apples comparison that accounts for:
- ✓Dividends: All dividend payments are reinvested
- ✓Stock splits: Historical prices are adjusted for all splits
- ✓Head-to-head record: Shows which stock outperformed each year
- ✓Statistical analysis: Average returns, best/worst years, and win rates
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Important Disclaimer
This comparison tool is for educational and informational purposes only and does not constitute financial, investment, or trading advice. Past performance is not indicative of future results. Historical returns include dividends and stock splits but do not account for taxes, fees, inflation, or individual circumstances. Stock market investments carry risk, including the potential loss of principal. Always consult with a qualified financial advisor before making investment decisions. The data presented is based on historical market data and may contain inaccuracies or delays.